The new world of marketing is becoming increasingly visual. It is no surprise that the newest and fast-growing social channels such as Pinterest, Snapchat, and Instagram are all focused on visuals, with towing service benefiting so much from the power of visuals in advertising. There is a need for marketers to adapt to and leverage an increasingly visual social atmosphere.
Visual Social Branding
Visual social branding refers to what your social media content looks like – including your profile picture, your cover photo, among others, as used mostly on your social posts. Great visuals on social media are very important because the human brain is wired to read and understand images better and faster than words. Visual content is also very important in increasing social engagements.
If you are looking forward to achieving success on your social media, here are some important ingredients to include;
Consistent color palette
If you can look at the colors of any well-known brand, you will realize they use the same color all the time. These colors are prevalent in their logo, in their text, and even in their images. You need to choose two or four colors that you can use consistently on all your social media posts and marketing. Using such colors all the time will make consumers more familiar with your brand.
Just like your color palette, you just ensure the choices on your font are a reflection of the personality of your brand. You can decide if to choose a strong font or a simple one. It can be cute and elegant. Consider choosing three fonts for your brand and using them consistently throughout all your materials. Your title/heading font should be the largest in your design. In case you want to use a script or a handwritten font, your heading is the place to do it.
A strong brand is characterized by appropriate imagery and filters. You can use design platforms such as Canva to get great stock photography where there is a library of millions of images to choose from. If you have to take your pictures, ensure them is quite consistent. Additionally, add consistency to your graphics as consistency is key to getting people used to your brand.
Social media templates
You need to have some saved social media templates to speed up the design process. With a template, you will ensure elements such as logos are positioned in the same way each time. You need to come up with a style guide to ensure all elements of your brand work in harmony all the time. Make use of templates as they present an efficient way to create social media layouts.
When you are ready to put your skills to work, be guided by simplicity and consistency. Images, colors, fonts, and layouts are all elements of graphic design that will play a key role in making your brand image stand out. Note that up to 90 percent of information is transmitted to the brain as visual and this calls for the need to come up with great designs.